Let’s talk about something that can land you more brand deals, higher-paying collaborations, and (let’s be real) make your life easier when pitching to brands: A Media Kit.
Most influencers highlight their Instagram stats, TikTok reach, and maybe even their blog traffic. But if you have a highly engaged email list, you’re sitting on a goldmine—one that brands absolutely want in on.
Let’s walk through exactly how to create a killer media kit that makes brands say YES to sponsored emails.
Why You NEED a Media Kit (Even If You’re Just Starting Out)
Think of your media kit as your influencer resume—a one-stop shop that shows brands:
✔ Who you are and what you’re about.
✔ Who your audience is (and why they’re valuable).
✔ What your stats look like (aka, why a brand should pay to be in your newsletter).
✔ What collaboration opportunities you offer (and how much you charge).
A solid media kit makes pitching so much easier because instead of typing out all your stats in every email, you just attach your media kit, hit send, and let the numbers do the talking.
What to Include in Your Media Kit
1. Your Bio (Short, Sweet & Impactful)
This is your elevator pitch—a quick snapshot of who you are and what you do. Brands don’t need your life story, but they do need to know why you’re worth working with.
✔ Keep it 2-3 sentences max.
✔ Highlight your niche & expertise (beauty, fashion, fitness, pets—whatever it is).
✔ Mention any notable brand partnerships or credibility boosters.
Example:
“I’m [Your Name], a [your niche] influencer and email marketing pro with an engaged audience of [X,000] subscribers who love [topic]. My weekly newsletter delivers [value proposition], and I’ve worked with brands like [Brand Name] to create high-converting sponsored content.”
2. Your Audience Demographics
Brands want to know WHO is your audience. Give them a quick breakdown:
✔ Age range (e.g., 25-35)
✔ Gender split (e.g., 80% women, 20% men)
✔ Location (e.g., 60% U.S., 20% Canada, 10% UK, etc.)
✔ Interests (What do your subscribers care about? Beauty? Wellness? Personal finance?)
💡 Pro Tip: If you don’t have demographic data yet, use a quick email survey to ask your subscribers about themselves. Brands LOVE seeing data straight from your audience.
3. Social Media Stats (Because Brands Want the Full Picture!)
While your email list is the star of the show, brands also want to see your social media influence—especially if they’re looking for multi-channel collaborations.
✔ Follower count per platform (Instagram, TikTok, YouTube, Twitter, etc.)
✔ Engagement rate (likes, shares, comments per post)
✔ Top-performing content (Reels? Stories? YouTube Shorts?)
✔ Any viral posts? Highlight major wins that show your content’s reach.
💡 Pro Tip: If you’re offering bundled packages (email + Instagram collab), showing your cross-platform reach can increase your rate!
4. Email Marketing Stats (The Money Section)
This is where you prove why your email list is valuable and worth investing in.
✔ Subscriber Count (e.g., “5,000+ engaged subscribers”)
✔ Open Rate (Above 30%? Highlight it! That’s higher than the industry average.)
✔ Click-Through Rate (CTR) (How many subscribers actually click on your links?)
✔ Engagement Insights (Do people reply to your emails? Share feedback? Brands love that.)
Small but mighty list? No worries—a highly engaged email list outperforms a big, unengaged one any day.
5. Collaboration Opportunities
Tell brands exactly how they can work with you.
✔ Sponsored Email Placements – Feature their product in your newsletter.
✔ Dedicated Emails – An entire email promoting their brand.
✔ Affiliate Partnerships – Promote their products & earn commission.
✔ Giveaways & Exclusive Deals – Engage your list with special brand offers.
If you offer multiple options, bundle them into packages (e.g., “Feature + Social Post” for a higher rate).
6. Testimonials & Past Brand Work
If you’ve done successful email campaigns before, show them off! Include:
✔ Screenshots of engagement (email replies, clicks, positive feedback).
✔ Quotes from past brands who loved working with you.
✔ Any case studies or success stories (e.g., “This campaign drove 500+ sales!”).
New to email sponsorships? No worries—use testimonials from past collaborations on social media.
7. Pricing (Optional But Encouraged)
Should you include your rates? Totally up to you.
✔ If you list rates, make them clear but flexible (e.g., “Starting at $500 per email”).
✔ If you prefer brands to inquire, say “Custom pricing available upon request.”
✔ Always leave room for negotiation—brands might have bigger budgets than you expect!
💡 Pro Tip: If your list is growing fast, add a note: “Rates increase as my list grows—lock in pricing now!”
How to Design Your Media Kit (Without Headaches)
You don’t need to be a graphic designer to make your media kit look professional.
✔ Use Canva – They have free media kit templates you can customize.
✔ Keep it to 1-2 pages – Brands don’t have time for a novel.
✔ Make it on-brand – Use your colors, fonts, and logos for consistency.
✔ Include high-quality visuals – Screenshots of past campaigns, email previews, etc.
💡 Pro Tip: Save your media kit as a PDF so it’s easy to share and won’t mess up the formatting.
Where to Share Your Media Kit
Now that you have a killer media kit, make sure brands actually see it.
✔ Attach it to your email pitches when reaching out for sponsorships.
✔ Include a link in your social media bio (use Google Drive, Dropbox, or a media kit landing page).
✔ Mention it on your website if you have a “Work With Me” page.
✔ Keep an updated version ready to send whenever a brand inquires.
Final Thoughts: Your Email List Is a Goldmine—Start Pitching It!
Most influencers only pitch Instagram or TikTok collabs, but your email list is an asset that brands are willing to pay for.
✔ Create a media kit that highlights your email audience.
✔ Focus on engagement metrics (not just list size).
✔ Offer clear collaboration opportunities and pricing.
✔ Keep your media kit polished and easy to share.
Now, go make your media kit and start landing those paid email partnerships!
